Wednesday, June 22, 2011

Allied Women Guest Post By Emily Stoik on "Purpose Driven Marketing"

Over at our sister site Allied Women we have a special guest post today from our dear friend Emily Stoik. The Subject she chose is just so close to our hearts we thought you would like to hear it too! Here is an excerpt...

Purpose Driven Marketing: How to Bring Purpose and Meaning into the Heart of Your Business

Is there a such thing as Purpose Driven Marketing? There is so much talk and information out there about two really big trends and concepts in business (and in life!):  the idea of brand marketing and the idea of living with and on purpose.  Both are very important.  When it comes to business, it is so important that you develop and define the brand for your company.  And additionally, it is so crucial to live and conduct yourself and your business in a way that is in line with your purpose and passion in life.  That you do everything in such a way that you aren’t doing it just to go through the motions but that you are truly acting with purpose and true intention in everything that you do.
But how do you bring these two important concepts together?



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