As bloggers, we usually want followers or readers. But not just any reader. We usually want readers from a particular 'niche' or segment of the population who we want to talk to. Being super specific in who your niche audience is will actually make you more successful. Being too broad won't speak the language of your true audience enough to grab their attention. Who is your niche audience, what do they want to hear about, and what are your secrets to create the kind of content that keeps them coming back for more?